By William Opalka

New York Public Service Commission Chairwoman Audrey Zibelman said that consumer protections approved by regulators Tuesday are meant to combat deceptive practices and boost consumer confidence at a time when more complex energy products are entering the market.

“We found that consumers were paying higher prices by buying from a retailer than they would if they were buying from a utility,” she said in a conference call with media Wednesday.

The PSC held the unusual conference call a day after it approved new rules that drew fire from a national trade group for electric supply retailers. The regulations guarantee savings for retail and small commercial customers who switch to an alternative electric supplier. The rules also provide for tougher enforcement measures against those who prey on vulnerable or uniformed customers (15-M-0127, et al.).

In response, the Retail Energy Supply Association said the rules will only drive energy supply companies out of New York.

Retail Choice ‘Eliminated’?

“The New York State Public Service Commission took the unprecedented action of effectively eliminating retail choice for residential and small commercial customers in New York by substituting the commission’s judgment for that of consumers in determining what energy products offer value,” the group said in a statement.

“Under the commission’s order, retail suppliers would be forced to guarantee savings against a future utility price that, as a monthly variable price, is unknown,” RESA added.

Zibelman said the rules, which are meant to prevent overcharging, are part of the PSC’s plan to provide clear rules for companies and consumers under the Reforming the Energy Vision initiative.

“As we move forward with REV, it’s very important to us that the residential and mass market[s] are able to participate and acquire additional energy services … and in order to do that, we need a great deal of market confidence,” she said.

The commission said “retail energy markets are not providing sufficient competition or innovation to properly serve mass market consumers,” in contrast with markets for large commercial and industrial customers, which it said “are providing substantial benefits … including a wide range of energy-related value-added services that assist customers in managing their energy usage and bills.”

A year-long proceeding under the REV is determining what constitutes a value-added service and how it should be priced, Zibelman said.

The guaranteed-savings rule does not apply to customers opting to buy “green” power. Energy service companies (ESCOs) that offer premium-priced renewable energy will be required to obtain at least 30% from sources eligible under the commission’s Environmental Disclosure Labeling Program, including biomass, biogas, hydropower, solar and wind.

Abuses Cited

The commission is conducting an audit of the 200 ESCOs that operate in New York.

“We have zero tolerance for these unscrupulous companies, whose business model is to prey on ratepayers with promises of lower energy costs only to deliver skyrocketing bills,” Gov. Andrew Cuomo said in a statement. “These actions will root out these bad actors and protect New Yorkers from these unfair and dishonest tactics.”

The commission may impose a “one strike and you’re out” rule for behavior it decides is egregious. It also created a “do not knock” rule for door-to-door solicitations, similar to a “do not call” registry for telemarketers. Violators could be prohibited from operating in the state.

More than 20% of New York’s residential and small commercial customers currently receive energy from ESCOs. There are about 7 million residential electric customers and roughly 4.3 million residential natural gas customers, according to the PSC.

The regulators cited several examples of unacceptable conduct, including four companies in the Hudson Valley that charged more than double Central Hudson Gas & Electric’s price for electricity; a New York City company that charged more than triple Consolidated Edison’s rate for electricity; several ESCOs in upstate New York that charged more than double National Grid’s electric rate; and a company in the Finger Lakes region whose variable rate plan for electricity was eight times what Rochester Gas & Electric charged.

The commission also cited examples of companies falsely representing themselves as local utilities to trick customers into signing inflated contracts. At the Tuesday meeting, commissioners were particularly disturbed by reports of deceptive practices used against customers for whom English is a second language.